What is Coaching?

Coaching is a solution-focused approach to personal or professional development that can help you to make lasting changes in all areas of your life.

It is achieved through:

• A process of helping you to realize your true potential by uncovering and eliminating destructive behavior and thinking patterns in a fully supportive, caring and inspirational environment.
• Facilitating change by empowering you with specific tools and scientifically tested techniques that work.
• Challenging you and holding you accountable.
• Act as a sounding board and help you to stay focused.
• If you choose to, we combine it with the healing energy of Reiki for a synergistic effect that optimizes insights.

Bottom Line:

We are normally after a specific measurable result that makes a “difference” in your life.

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Is Coaching for me?

If any of the following is persistent in your life, then you can benefit from Coaching.

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Benefits of Personal Development Coaching

• Move faster to where you want to be.
  Coaching helps to develop momentum and ensure you focus only on the good stuff that you want so that the right opportunities arise for you faster. Coaching focuses on getting results.

• Be more confident and have "more of a life"
  Coaching helps you to focus on achieving what you truly want in your personal or professional life. When you are aligned with your values, this can help you regain, or increase your self-confidence, self-acceptance and self-belief, whilst encouraging and attracting vibrancy and the admiration of others into your life.
  

• Increase your focus and get specific
  Coaching can help get you super-focused by dedicating time to important issues and by helping you prioritise. A coach will also challenge you to remain focused on your optimum solutions.
  
  
• Create more of a network and community
  Coaching can help you connect with new groups and gain more confidence to try new things.
  
  
• Make better decisions
  We explore at the outset of coaching what your interests and choices are and put together some clear goals for you to work towards. By defining what you want and focusing on what you want, you will make better decisions and have a clear view of what you want to attract into your life.
  
  
• Gain more energy and drive
  Coaching helps you achieve more of what you want and become more of who you truly are. When you are aligned with your values and follow your own chosen path, your energy levels can soar, creating more drive and more passion to change.
  
  
• What can you do next?
  If you are able, willing and ready to make some significant changes in your life, I offer a free session to see if coaching is for you.
  
  
• Make more money and be wealthier in life
  Coaching helps you to raise your standards and better understand your talents. Clients often report that such changes help them raise their overall income after a coaching programme has taken place.
  
  
• Look and feel better
  Coaching can help you to create a healthier, more balanced and more effective routine that is sustainable over time.
  
  
• Get creative, learn something new, find more solutions and gain new perspectives
  Talking to someone else who is totally focused on you, can help you see life completely differently. Coaching widens options, helps you to think outside the box and ultimately helps you use more of your creative potential.
  
  
• Feel more loved, get in touch with your life's purpose
  Coaching helps you take 100% responsibility for your life, to be aligned with who you truly are and to help you get a sense of your life’s purpose. This can help create an incredible sense of freedom.

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Benefits of Business Coaching

Coaching utilization is increasing because it is a cost effective means of achieving phenomenal results for teams and businesses.
Organizations are asking can we afford not to use coaches? 

There is increasing evidence that coaching is one of the most powerful ways of developing people and adding to bottom line business performance.

A study of Fortune 1000 companies using coaching showed these percentages of executives reported the following benefits from the coaching they received:

• An increase in productivity (by 53%)
• Increased customer service (by 39%)
• Increased retention of senior people (by 32%)
• Reduction in costs (by 23%)
• Increased bottom line profitability (by 22%)
  

The same survey reported that the individuals who received coaching, saw improvement in:

• Working relationships with their direct reports
• Working relationships with their manager
• Team-building
• Reduction in conflict
• Business Relationships with clients

(Source:  Manchester Review, 2001, Vol. 6, 1; and Executive Coaching - With Returns A CFO Could Love, Fortune Magazine February 19, 2001)

Some leaders try to save money by limiting their expenditures on training because they don’t feel training generates immediate bottom line results.  However, coaching can turn an investment in training into dramatic positive results.

Here are two studies that support this statement:

The Xerox Corporation found that the impact of using follow-up coaching after formal training gave a massive 87% increase in the effectiveness of training when compared to training alone. 

The International Personal Management Association supported this data. Their investigation showed that training improved the performance of their teams by 22%. When coaching was added to the training program, improvement in day to day work performance increased by 88%. 

In 1999 the Industrial Society asked companies what were the top three benefits of providing coaching to the workforce. The companies reported direct results from coaching in the following key performance areas (similar findings were reported in 2005 from the 2005 State of the Coaching Industry Report):

• Productivity 
• Quality 
• Organizational strength 
• Customer service 
• Reducing customer complaints 
• Retaining executives 
• Cost reductions 
• Bottom-line profitability 

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Coaching is increasingly being utilized because:

• Small businesses can result in isolated managers who welcome support and challenge from someone outside their immediate work environment – especially if coaching and leadership development is not available in-house.
  
  
• Attendance at whole-day, or multi-day leadership development courses can seem impossible in an already busy schedule – and involve significant travel expenses. Sessions with business coaches, often conducted over the telephone, can fit around other commitments.
  
  
• As organizations operate with a “lean” staff – a shortage of time and increased pressure to perform is always present – and coaching provides “just in time” assistance and individual learning and support.
  
  
• Coaching provides for an individual “thought partner” to help the executive or manager confidentially think through important decisions in an enhanced manner.
  
  
• The investment for business coaching can pay off many times over – increasing your bottom line, helping you work with renewed passion, getting more done in the same time period by working smarter, and reclaiming your life by adding more work-life balance.
  

References:

• Auerbach, J. E.  (2005).  Seeing the Light:  What Organizations Need to Know About Executive Coaching.  Executive College Press:  Pismo Beach, CA.
• Fisher, A.  "Executive Coaching - With Returns A CFO Could Love".  Fortune Magazine, February 19, 2001
• Jeffrey E. Auerbach, Ph.D., is President of College of Executive Coaching and author of the best-selling book, Personal and Executive Coaching.

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Coaching versus Counselling/Therapy
Typical diferences

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Coaching versus Consulting
Typical diferences

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Our Typical Clients are:

• Small business owners, who want to grow their business, reduce stress and enjoy their life more.
• Managers and executives who have tons of responsibilities and a lot at stake, and who want to increase their effectiveness by learning to work smarter not harder.
• Professionals who yearn for a higher level of self-awareness, smarter goal-setting, more self-confidence and a more balanced life.

Most Successful Clients are:

• Are highly motivated or creative and want a coach to keep them focused and challenged.
• Are 110% committed to growth, transformation, and lifelong learning.
• Want a coach to help them perfect their personal and business environments so that these are conducive to their continued evolution.
• Simply want more in life.

What is Expected of You?

• 110 % effort and commitment!
• If you are willing, able and ready to take action to improve your current situation then you will find coaching an amazing yet fun process.

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